WHY HONMA GOLF CLUBS ARE SO EXPENSIVE | BUSINESS INSIDER

Honma golf clubs are the most expensive on the market, and they appeal to an exclusive clientele. A full set of their BERES clubs can retail for over $50,000. But it’s not just the name recognition that makes these clubs so valuable. Honma uses expensive materials like carbon fiber to give its handmade clubs the extra edge. It's one of the only manufacturers that makes its shafts in-house and assembles the entire club, from conception to testing, on-site.