HONMA’S BERES AIZU GOLF CLUBS: THE GAME’S ULTIMATE INDULGENCE?

Honma’s prestigious BERES family of clubs has represented the pinnacle of luxury performance golf equipment for more than six decades. With precision, uncompromising craftsmanship and incomparable performance on the golf course, it’s no wonder BERES Aizu 5-Star woods and irons are the game’s ultimate expression of art, beauty and technological craft.

The Five-Star BERES Aizu line is among the revered in golf. Featuring traditional Aizu lacquer on scarlet and Honma’s exclusive ARMRQ MX 5-Star shaft, this is the club set for striking a bold statement, enjoying unmatched speed and control, and giving your game exactly what you need for reaching the next level. Rich red hues proclaim opulence and performance—on the green, in your cart, and everywhere your game takes you.

The traditions of unmatched design and craftsmanship is where BERES stands apart. BERES exemplifies a legendary craftsmanship of takumi (expert Japanese craftsmen) with an unparalleled beauty in design. Geared for the discerning golfer who values the finer things in life combined with craftsmanship and benefits that improve the game, BERES clubs feature innovative technology that delivers needed club head speed, exceptional distance gains and producing more consistently high, straight ball flight. 

Globally, BERES clubs have become status symbols and are simply the world’s most premium club line. Golfers playing it appreciate the impeccable detail and craftsmanship, and value the prestige that comes with having BERES in their bag.

BERES Aizu ushers in the next chapter in a storied history of the very finest holistic craftsmanship, designed in collaboration with Japanese Aizu artisans. The line’s incomparable beauty houses unmatched strength, innovation and performance.

Dating back to 1590, Aizu paintings represent Honma’s Japanese heritage and tradition. With Aizu’s signature red and ornate gold accents, BERES Aizu encompasses Takumi expertise as well as the industry’s most technologically advanced construction in a golf club collection.

Honma’s full line of drivers, fairway woods, hybrids and irons are an indescribable experience. Built with performance, feel and confidence-inspiring style, this artful family of clubs captures centuries of traditions.

Each BERES Aizu driver features triple sole slots and an L-Cup face for powerful initial ball speed. Optimal center of gravity (CG) design enables high trajectory, low spin, forgiveness, and distance. The draw bias helps correct fade tendencies associated with modest swing speeds. Triple slots bend at impact and rebound to increase ball speed, even on mishits.

Fairway woods and hybrids also feature the new triple sole lot, thin crown, flexible face, and low-CG weight distribution designed independently for each head. Every wood offers unprecedented distance through ample speed, high launch, and easy-to-play draw-biased forgiveness.

Honma’s Takumi sought to create a high trajectory ball flight with the BERES Aizu irons, along with forgiveness and stability on every hit – even misses. A wide 3D L-Cup structure has a new ultra-thin face with vertical slits that improve the face insert strength – maximizing speed and forgiveness. Coupled with one external and two internal sole slots, plus a low-deep CG, the irons are easy to launch high with strong carry distance. An 8620 Forged Body delivers Honma’s hallmark feel. The 5-9 irons feature an L-Cup two-piece structure; 10-iron-SW have a flat face two-piece structure.